
Bearingpoint
Directed creative and managed brand for marketing and communications materials worldwide, including print, events, advertising, video, multimedia and web.
Print collateral system: capabilities, thought leadership, recruiting, human resources, etc.

Web site and blog
Trade show properties
"New Thinking" video
Powerpoint and Flash presentations
Advertising campaign


CAPCO
Designed branded collateral, including print and e-communications.
E-Communications
Thought Leadership
NYU MEDICAL CENTER
Designed campaign kit including capabilities brochure, information folder and web site intended to attract international patients.
Web site
Brochure and information kit

NYU MEDICAL CENTER
NYU SCHOOL OF MEDICINE
Designed capital campaign donor report and fundraising package for four-year, combined development effort of NYU Medical Center and NYU School of Medicine. Playful cover designs integrated the two organizations’ logos.
Donor report book, information sheet, direct mail solicitation
Cover designs over four years

NYU CHILD STUDY CENTER
Information kit to assist pediatricians in identifying post-traumatic stress disorders in children.
Campaign logo
Folder, fact Sheets, brochure and Continuing Medical Education course (CME) on CD

ARCHITECTURAL SYSTEMS, INC.
Developed sub-branding system to manage thousands of products, and implemented it across all marketing materials.
Existing logo
Five product sub-brands and color coding system created under existing logo design
Client-produced web site
reflecting branding system
Extensive product catalog reorganized with new branded categories

Inspiration brochure
for interior designers
Capabilities brochure

Trade show properties
and sample bag
Sample book system

TRADITIONAL CHINESE MEDICINE
WORLD FOUNDATION
Rebranded this non-profit organization by refreshing typography on existing logo and creating a new look implemented on stationery, brochure template system, newsletter and event campaign materials.
Stationery system
Capabilities and service brochures

Quarterly newsletters
Events:
program catalog
and campaign logo

SUSAN HARKAVY
Designed web site for public relations consultant in New York City, specializing in contemporary design, home furnishings and lifestyle promotion.

THE DOROTHEA HOPFER
SCHOOL OF NURSING
Rebranded antiquated identity with youthful new look. Recommended shortened brand name (“Hopfer”) usage for quick recognition, with colorful, versatile logo system. Implemented on stationery, view book and application forms.
Logo system
Stationery system
and enrollment materials

View book
